Starquill vs AppFollow and Appbot

AppFollow vs Appbot (and Starquill)

AppFollow and Appbot are the two best-known review tools. AppFollow is a broad app marketing suite; Appbot focuses on review analytics for product teams. Here's how they compare, and where Starquill fits if you're a solo developer or a small studio.

Price
AppFollowFree plan; Essential $179/mo ($129/mo yearly) for 5 apps; Team $599/moAppbotSmall $59/mo ($49/mo yearly) for 5 sources; Medium $119/mo; Large from $219/moStarquillFree for 1 app; Indie $12/mo (3 apps); Studio $39/mo (15 apps)
Free option
AppFollowFree planAppbot14-day trialStarquillFree plan for 1 app
Best at
AppFollowReviews, ASO and support integrations in one suiteAppbotSentiment and topic analysis for product teamsStarquillTelling you within hours that a release broke something
AI reply drafts
AppFollowFrom EssentialAppbotCheck their current plansStarquillEvery plan, in the reviewer's language
Reviews grouped into problems
AppFollowTags and sentimentAppbotSentiment and topicsStarquillAI issues with counts per app version
Alert channels
AppFollowEmail, Slack and integrationsAppbotEmail, Slack and integrationsStarquillEmail, Telegram and Slack

AppFollow and Appbot details from their public pages, checked October 2026: AppFollow pricing, Appbot plans. Prices change; check theirs before deciding.

Pick AppFollow if

  • • You need ASO and keyword tracking with reviews
  • • You run support through a helpdesk
  • • You have a team budget for a suite

Pick Appbot if

  • • You're a product team that wants deep sentiment and topic reports
  • • You track many apps and sources

Pick Starquill if

  • You're one or two people with 1–15 apps
  • You mostly want to catch a broken release early
  • You want reply drafts in every language from $0–12 a month

Only get about 10 reviews a month? Starquill's free plan is probably all you need, or even just App Store Connect. We built it for apps where reviews pile up.